This commitment to the arts dates back to 1970 when New Zealand soprano Dame Kiri Te Kanawa became the first Rolex arts Testimonee and over the years has developed to embrace time-honoured partnerships with many of the world’s leading artists and prestigious institutions, including musicians, festivals and orchestras.Īmong these artists are Italian mezzo-soprano Cecilia Bartoli, French tenor Benjamin Bernheim, Venezuelan conductor Gustavo Dudamel, Peruvian tenor Juan Diego Flórez, German tenor Jonas Kaufmann and Bulgarian soprano Sonya Yoncheva. In keeping with his desire to contribute to society and inspire future generations, Rolex has continuously encouraged individual excellence and the pursuit of perfection in all its endeavours. Rolex’s support of the arts and culture is part of the legacy and values of the brand’s founder, Hans Wilsdorf. ROLEX AND MUSIC − PERPETUATING EXCELLENCE
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